1. INFORMATION WE COLLECT
“Personal Information” means data that allows someone to identify or contact you, including, for example, your name, address, geographic location of your computer or mobile device, telephone number, email address and credit card information, as well as any other non-public information about you that is associated with or linked to any of the foregoing data. We may collect Personal Information from you when you (i) use our mobile apps or visit the Sites, (ii) register for Services or create an account or profile (“Account“), (iii) access Services through social networking sites or third party services, (iv) subscribe to newsletters; (v) purchase a product or Services on Sites or in our mobile apps (“in-app purchase“); (vi) send invites to join Services, “share” Services social networking sites or perform other similar features; (vii) request technical support; and (viii) otherwise use our mobile apps or online Services where Personal Information is required for such use and/or participation. Personal Information we collect will vary depending upon the Services you use and may include your name, email address, phone number, birth date, mobile phone number and credit card information.
We may use, depending on Services, (i) location based on the IP address presented by you, and/or (ii) network-based geo-location data based on proximity of network towers or the location of Wi-Fi networks
Automatically Collected Information
Cookies and Other Technologies
We and our service providers may also use “pixel tags,” “web beacons,” “clear GIFs,” or similar means in connection with the Services and HTML-formatted email messages to, among other things, track the actions of users, to determine the success of marketing campaigns and to compile aggregate statistics about Site usage and response rates. Our third-party partners may use a “pixel tag” to collect anonymous information about your visits to the Sites and to other websites. This information is collected anonymously, in a manner that does not personally identify you.
When you visit and interact with Sites, we and/or third parties with whom we have contracted to provide services to us may collect your Internet Protocol Address (“IP Address“), which is a number that is automatically assigned to the computer that you are using by your Internet Service Provider. This number is identified and logged automatically in our server log files whenever you visit the Sites, along with the time(s) of your visit(s) and the page(s) that you visited. We use IP Addresses to monitor the regions from which Users navigate the Sites and for fraud prevention purposes.
Do Not Track
If you disable cookies or active “do not track” signals or other mechanisms in your browser, you may lose some or all of the features and functionalities of the Services.
2. USE OF COLLECTED INFORMATION
We use non-Personal Information for the above purposes and in addition in order to (i) monitor and analyze use of Services and for the technical administration of Sites, (ii) improve our Sites and Services, (iii) generate and derive useful data and information concerning the interests, characteristics and website use behavior of our users, and (iv) verify that users of Services meet the criteria required to process their requests.
We may use also third-party analytics tools to help us measure traffic and usage trends for Services. These tools collect information sent by your browser as part of a web page request, including the web pages you visit, your browser add-ons, and other information that assists us in improving Services. We may collect and use this analytics information together with your Personal Information and non-Personal Information and stitch together session data from unauthenticated user visits with authenticated user visits to build a broader profile of our individual users so that we can serve you better.